🥖 Spanish Breadsticks: A Global Success Story
How a bakery mistake became an international phenomenon
📋 Fast Facts
- Product: Picos — crispy Spanish breadsticks born from a production error
- Annual Sales: Over €5 million
- Key Figure: Celebrity chef José Andrés helped popularize the product globally
- Origin: Spain, now exported internationally including to the United States and South Korea
Picos are thin, crispy Spanish breadsticks that have achieved unexpected international success. Originally created by accident at an ...